In the world of email marketing ! it is necessary to understand and correctly use the available metrics to achieve the success of any campaign. One of them is the CTOR (Click-To-Open Rate)! which gives us a clear and direct view MDirector vs Acumbamail of the effectiveness of our email messages . This data allows specialists to What is CTOR continuously optimize and improve strategies .
What is CTOR in email marketing?
CTOR ! or Click-To-Open Rate! is a metric that measures the ratio of unique clicks on an email to the number of unique opens . Unlike open rate ! also known as CTR ! which only indicates the number of subscribers who opened the job function email list email! this KPI shows how many of those recipients found the content engaging and showed interest in engaging with it. Thus! this metric provides valuable insight into the effectiveness of the design and message.
For example! an email marketing campaign may have a high open rate but a low CTOR ! which means that the message is failing to engage the user. On the other hand! a high CTOR indicates that the email is relevant and eye-catching ! which generates greater commitment from subscribers. To check the impact of your messages! you can see the CTOR percentage on the MDirector platfor
How is CTOR MDirector vs Acumbamail calculated?
Calculating this metric is a simple process that can mdirector vs mailjet: platform comparison be done in just a few steps. Here’s how you can do it yourself with a practical example :
- Total unique clicks the email received . This is the number of recipients who clicked on one or more links within the email! counted only once per recipient! regardless of how many links they clicked.
- Total unique opens the email received . This is virgin islands send the number of recipients who opened the email! counting What is CTOR only once per recipient! regardless of how many times they opened the email.
- Divide the total unique clicks MDirector vs Acumbamail by the total unique opens .
- Multiply the result by 100 to get the percentage . This final step converts the ratio to a percentage! which is the standard format for reporting CTOR .
Practical example
Assuming that an email marketing campaign has 1!000 recipients. Of these! 200 opened the email (unique opens) and! of those 200! 50 clicked on a link (unique clicks)