The display advertising network is a fundamental tool for expanding a brand’s visibility in the digital environment. Especially through banners, videos and eye-catching images on websites, applications and social networks.
This type of advertising is ideal for capturing the attention of users browsing online, even if they are not actively searching for a specific product or service.
If you want to learn more about the benefits of this type of advertising campaign and how to implement it in your strategy, continue reading this article.
What is the display advertising network?
Display advertising is a graphical advertising system that italy phone number list allows visual content to be displayed on a wide variety of partner sites. This type of advertising is used to reach specific audiences, generating brand awareness and attracting traffic to the advertiser’s website.
Google Display Network (GDN) is one of the best-known examples, as it allows advertisers to distribute their content across millions of partner sites, increasing the visibility of products and services to users who may be interested in them.
How does a display campaign work?
Display campaigns work through an advertising platform, such as Google Ads, where advertisers can set up the details of their ads. The basic steps include:
- Audience segmentation: The key to an effective actively use social media display campaign is to identify the audience. You can segment it by demographics, interests, geographic location or browsing behavior, among others.
- Ad design: Display ads are often visual and can include images, videos, short texts or animated banners. It is essential that they are attractive and keep the message clear and direct.
- Placement Selection : Advertisers can choose specific websites where ads will be displayed or rely on the platform’s algorithm to place content on the sites most relevant to their audience.
- Budget and bid: Setting your budget allows you to establish how much you want to spend on your campaign, while your bid strategy defines how much you will pay for each click or thousand impressions.
- Measurement and optimization: Once up and running, it’s essential to monitor ad performance. Click-through rate (CTR), impressions, and conversions are key indicators. Based on the results, aspects such as targeting and design are adjusted to improve impact.
How to make an advertising display?
Creating an effective display ad requires a mix of creativity and strategy. First, clearly define your campaign goals. Here are 5 steps you should follow to implement your display campaign:
- Define clear objectives: Before designing your ad, identify your objective. Are you looking to generate traffic, brand awareness, or conversions? Your objectives will guide the messaging and ad type that will work best for your campaign.
- Use quality images and messages: Display campaigns are visual, so design is key. Images must be high quality, attractive and aligned with the brand identity. The message must be short and direct, conveying the value of the product or service.
- Choose the right size and format: Google Display Network allows for a variety of ad sizes and formats, including banners, square, vertical, and horizontal. It’s important to choose formats that fit well in the spaces on the sites where they will be displayed.
- Include a call to action (CTA): A clear CTA like “Buy now,” “Find out more,” or “Sign up today” guides users toward the desired action. Make sure it’s visible and relevant.
- Perform A/B testing: Test ad variations to identify which design and messaging works best with your audience. The process of continuous optimization is key to maximizing performance.
Benefits of investing in display advertising
- High visibility: Reach audiences that browse different websites and applications.
- Precise segmentation: Allows you to reach specific users, ensuring that the message reaches those who have the greatest interest in the product.
- Brand recognition: Ideal for strengthening the belize lists brand presence in the consumer’s mind.
- Cost-effectiveness: You can adjust the budget and monitor the return on investment (ROI ) in real time.
Zebra, your ally for your advertising campaigns
Investing in a display advertising network is an effective strategy for brands looking to expand their visibility and capture the attention of users across multiple channels.
If you need help to make your display campaigns generate more conversions, write to us ! Our Paid Media team will guide you to achieve your business goals in a sustainable and effective way.