From a search engine optimization perspective, your webmaster should also consider a few points to ensure that both your website and your AMP are easy to find. Otherwise, so-called duplicate content could lurk. This means that website content can be accessed under multiple URLs, which Google considers to be spam and, in the worst case, could penalize the website. It is therefore important to use certain attributes to indicate that an AMP version of a website exists. Every non-AMP page should therefore always refer to its AMP version using a so-called “rel attribute”. Each AMP version should, in turn, refer to the canonical non-AMP version of the website using a canonical tag. If a page only exists as AMP, it should refer to itself using a canonical tag. However, Google offers detailed instructions in the support area.
As is often the case in B2B marketing,
new trends always raise the question germany phone number list of whether they are suitable for the B2B environment. The following section explains why AMPs will be unavoidable in the future.
Why AMPs cannot be completely ignored
AMP comes from Google and Google is the most used search engine in the world. Search engines and thus Google are also the primary key features of an effective mail server search engine optimization source of information in the business world. In previous updates (including Mobilegeddon ) , the algorithm was changed so that mobile-optimized websites are given priority in mobile searches. Therefore, the new technology should not be ignored under any circumstances, but rather it should be considered when it makes sense to use it. Private and professional life are also merging more and more thanks to flexible working hours. In addition, users have certain requirements for mobile websites due to private mobile surfing that B2C marketing has long since met and which they therefore also expect in their professional environment. But from what perspectives does the use of AMP in B2B online marketing make sense?
When are AMPs particularly useful for B2B companies?
AMPs are primarily used to make current content such as news available quickly and without distraction on mobile devices. In addition bz lists to Google searches, they also appear very often in social media streams. This means that users are used to seeing content in a matter of seconds in their private lives, for example when they surf on Facebook and click on external content there.
Accordingly, B2B companies that are very active on the social web should consider whether AMP makes sense for them. The use of AMP would be particularly worthwhile for recurring content that is distributed across the social web. This is because the structure of the pages is always the same, only the content changes. It should always be borne in mind that the content must be presented in a more reduced form than on the regular website.
Web analytics tool provides information about mobile usage of your website
In addition, every B2B company should check how mobile usage of the website has changed over the last few months and years: What percentage of users visit the website on mobile? This can be found out using your web analysis tool. You should also analyze which content is primarily viewed on mobile devices. If these are pages that should be indexed in Google because they are optimal SEO entry pages for certain keywords, an AMP is definitely worthwhile. This gives you an advantage over your competitors for mobile searches if they are not yet using AMP.
The use cases of AMPs in B2B online marketing summarized
In short, the use of AMP can be suitable for search engine optimization the following use cases in B2B online marketing: content that is used heavily on mobile devices and is keyword-relevant, series formats with content that is repeatedly shared via social media, time-critical content such as news, events, etc.