To understand what a workflow is, the literal translation is work flow . That is, a chain of tasks that are carri out as other actions occur. The final result is usually a graph that looks a lot like any of the subway maps of large cities.
However, in the case of digital marketing, these are actions that are carri out only if a series of conditions are met. Therefore, it could be said that an adequate workflow has the following elements:
Starting point: The point from which you start.
Conditions or triggers : These are what must happen for the workflow to advance. Triggers are the triggers for the subsequent action.
Tasks or actions : What happens if a trigger occurs.
Creativity in content : It is essential that these tasks are adequately prepar and that they are segment for the users you want to impact.
Outcome scenarios : The place you want to get to. In many cases, it is the new beginning of another action trigger by a specific condition.
TABLE OF CONTENTS
Marketing automation workflows
Characteristics that define what an email marketing workflow is
Types of automat email workflows
1.- New subscriber
2.- Shopping cart recovery
3.- Sale
4.- Lead nurturing
5.- Cleaning the list of records
6.- Lead scoring
7.- Recovering spain telegram data contact with a client
8.- Downloading a document
9.- Event
10.- Subscriber congratulations
Marketing automation workflows
Marketing automation workflows
As you can see in the free guide “ Marketing automation strategies What is a for winning companies ” publish by MDirector, all these elements interact with each other in such a way that a specific work activity is produc bas on:
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The way in which tasks are structur
How they are execut
What is the correlative lookalike for segmenting content marketing strategies order of some tasks and others.
How they are synchroniz.
What result is expect.
Characteristics that define what an email marketing workflow is
landing page
Thus, a very common automat email by lists marketing workflow is the following:
Starting scenario: A landing page with a form to be fill out for a download, for example. Similar to the one in the image above.