The popularity of marketplaces began to grow back in 2015. In 2020, half of all online purchases were made on them. The leaders were WildBerries, Ozon and AliExpress Russia. The fourth major player was Yandex.Market. But this is not a marketplace, but an aggregator site. It does not sell anything itself. It provides information services, and for list to data a purchase, it directs you to the seller’s page.
The pricing policy of such platforms what is the top of a broken line 1 class? is very democratic in relation to consumers. The markup is minimal due to the huge turnover. The level of service and convenience of applications is growing every year. Therefore, the audience prefers them to offline points and online stores. And for manufacturers, this is a profitable sales channel.
What types of marketplaces are there?
- Vertical. The assortment consists of goods europe email and services of one category. For example, Steam and Epic Games Store, which sell electronic copies of games;
- Horizontal . They sell goods and services of one type. For example, Lamoda offers clothes, shoes and accessories of famous brands;
- Global . For example, WildBerries, Ozon, AliExpress.
How they work
Cooperation with the marketplace simpd transfer funds in accordance with the agreement.
In the case of selling services, the platform acts as an operator. It finds a client and directs them to the contractor. The latter must process the application and perform the work. For example, a taxi service registers the order and shows it to the driver. He agrees, and the client is provided with accurate information about the pick-up time and the car.
How much does a partnership with a marketplace cost?
The market conditions are different. There are four common models of cooperation:
- Sales commission. The seller is charged a fixed amount or a certain percentage of each transaction;
- Paid ads . Placing products on the site is paid. Funds are collected in any case, even if there are no sales;
- Commission and paid promotion . In addition to the commission, the service offers top spots for a separate fee. Users are guaranteed to see such ads;
- Paid application. To respond to a client’s application, you must pay. It does not matter who he chooses as the performer. Funds are collected from everyone who responded. This principle is common in the service sector, for example, on Profi.ru.
Advantages
Buyers choose large trading platforms because of their low prices and convenience. Prices are lower than in a regular store. Delivery is fast and free. The purchase is made in just a couple of clicks. Transparent return conditions. How the service is useful for sellers:
- Huge turnover. Millions of transactions are made here every day. According to Forester forecasts, in 2 years marketplaces will account for 65% of the b2c market on the Internet. This is an audience that cannot be missed;
- Efficient logistics . It is enough to deliver the goods to the nearest warehouse of the partner. Sending to the client is already his concern. The sales geography covers the whole of Russia;
- Fast promotion. Independent brand promotion is very expensive: advertising on social networks, TV, radio, search engines. The marketplace takes care of this. The seller needs to get to the top within the platform. This is much cheaper;
- Entering the international market. The services operate not only within the country, but also abroad. You can find buyers overseas. The platform provides delivery and registration.