A competitor SEO analysis (also called SEO competitive analysis) is the process of researching your competitors to gather information about their keywords, content, and backlink strategy, and using that information to improve your own SEO.
In this article we will discuss:
- Why a SEO competitor whatsapp lead analysis is important
- How to perform an SEO competitive analysis
- How to Create an Actionable Competitive Analysis Report (+ Share a Free Template)
Why is a SEO competitor analysis important?
Understanding who your competitors are and analyzing their strategies and tactics is an integral part of any SEO strategy.
Because?
Because your company does not live in a vacuum.
There are dozens, if not hundreds, of websites ask questions and listen to your employee with content similar to yours. And they are fighting for the same positions in Google.
And an SEO competitor analysis is the best way to stay one step ahead.
It can help you identify who is ranking high for your target keywords so you can:
- Discover their winning strategies (and reproduce them)
- Discover their weaknesses (and take advantage of them)
- Compare your current SEO performance with them
And more.
Now, it’s time to discuss how to do it.
How to do a SEO competitor analysis
Let’s walk through the process of conducting a competitor SEO analysis.
Identify your competitors
SEO competitors are websites that appear in organic (unpaid) search results for the same keywords as you.
You can find them by searching your b2b reviews target keywords on Google. One by one. And see who ranks in the top 10.
But a better way is to use the Organic Research tool .
First, enter your domain, select your country and click ” Search “.
Now, scroll down to the widget called “Top Organic Competitors.”
These are the five websites you compete with in the top 20 Google search results.
To see a list of all your SEO competitors, click ” See all # competitors “.