Before starting the operational transformation process, it is crucial to understand the digital reality of a company and its marketing, sales and customer service departments – where does it stand now? This includes analyzing current technologies, processes, data and the skills of the teams.
The company must then clearly define its digital intent . We ask our partner companies the following questions: What exactly is the digitalisation intend to achieve? What the four phases are the goals? Is it about improving customer satisfaction? Better data management and collaboration between marketing and sales? Is it purely about increasing sales efficiency or about more comprehensive market penetration? Should a new platform be integrat into existing systems? What are the sub-goals here? Data synchronisation between different systems? What else?
You see in both the first and second phases
The four phases many questions ne to be answer very car owner database well. Because without the current situation and without the formulation of goals, phases three and four cannot be work out properly.
With a deep understanding of the current digital state and a clear idea of the goals, the third phase explores the digital potential of the company. Here we focus on the future: How can technology and processes change the company for the better? What is the best way to start?
The final phase is the creation of a digital roadmap, the digital framework – the master plan. Here, all findings are brought together and a roadmap for the digitalization of the marketing, sales and customer service areas is develop.
What does a digital roadmap look like?
A digital roadmap presents technology selection, process landing pages as the key to traffic optimization and the development of new ways of working in a structur and tim manner. The company has familiariz itself with the upcoming changes – and maps change processes in the digital roadmap. From training for teams to communication strategies and technical improvements.
It is important that this phase is not carri out in isolation; rather, it must be collaborative, involving all relevant parties and allowing for continuous adjustments to keep the project on track.
So a digital roadmap is the strategic framework for digitalization?
All four phases are responsible for the basic vimo data framework – the first three phases prepare the fourth phase. The foundation for a successful digital transformation is laid through the steps of realistic assessment, targete planning, potential research and finally the creation of a comprehensive digital framework. We divide these four phases into eight stages.