Try changing the headlines on landing pages if you want to generate more conversions.
Changing headlines on landing pages has the power to increase conversions by up to 10% . What makes your job even easier is that your headlines shouldn’t actually be unique. In fact, it never hurts to draw inspiration from others to extract the ideal copy. Although this statement has its nuances.
This idea comes from an anecdote from Made to Stick . In 1999, 200 of the best ads were analyzed by researchers. And surprisingly, there were many similarities between them. So much so that 89% of these ads fell into six main categories:
The testimonies.
Cliffhanger.
The value propositions.
The lists.
“As”.
So from these categories comes the idea that sometimes it is better to be inspired by others.
TABLE OF CONTENTS
Types of landing page headlines that work
1.- Testimonial headlines
2.- The Cliffhanger
3.- Value proposition
5.- The lists
6.- “How to” headlines
Learn how to create the taiwan telegram phone number list best headlines on landing pages
Types of landing page headlines that work
Types of landing page headlines that work
Landing page headlines will be successful as long as they are related to the Tips for content presented below. Only then will you be able to meet your stated objective, which will be to convert leads into customers.
However, to achieve this effect
You will not only have to create a landing page following best practices . You will also have to be very careful with less-attended factors such as the headlines. And not only with the content of the headlines. You must also how to correctly measure share of voice (sov)? pay attention to details such as their placement, the choice of colors or the length.
In fact, this last aspect is crucial when it comes to creating landing page headlines that really work. So, take note of these tips:
Get to the point.
Don’t go over 15 words. According to Nielsen, users have just a few by lists seconds to get hooked. That’s 10 in total. Otherwise, they’re likely to abandon your landing page.