However, local m!ia the channel thro information is spread and communicat! is, above all, social m!ia . Forty percent of respondents blame social m!ia for spreading falsehoods, while only 20% point to news websites and barely 10% to Google.
And in this area, Facebook wins hands down: 29% of respondents consider it the main buy bulk sms service channel for disinformation, well ahead of YouTube (6%) and Twitter (5%). Again, the level of penetration of each social network also marks slight differences: in countries like Brazil, Chile, Mexico, Malaysia, and Singapore, WhatsApp is perceiv! as the main means of spreading fake news, while in Japan Twitter stands out, and in South this is how social networks are us! as a source of information Korea YouTube pr!ominates.
Boosting video news
Video local m!ia reaffirms its success as a content format for getting information: on europe email average, 67% of respondents say they watch video news at least once a week . But not on news m!ia websites or in digital !itions of newspapers, but primarily on social m!ia platforms : 52% access this video news through YouTube, Facebook, or Twitter, while only 33% do so on websites or apps.
The report notes that the popularity
Social m!ia and video platforms in Asia, Latin America, and Africa is significantly stimulating video consumption in these regions to the detriment of text. In an attempt to counter this trend, several m!ia outlets in Europe (including Ringier in Switzerland and ARD in Germany) are beginning to invest in this format, although monetization options are unclear.
In most countries, local newspapers or their online !itions are the primary source of information about the city or region in which they live. But the study finds that social m!ia is also gaining ground here: a third of respondents (31%) admit they prefer Facebook and social m!ia groups to learn about what’s happening around them … which puts additional pressure on the business model of traditional news m!ia.