Through this code, all companies associat! with public consultation Autocontrol and the AEA (and those who voluntarily join) commit to ensuring that influencers comply with the obligation to clearly identify advertising messages . This will no longer be left to the influencer’s discretion; rather, it will be the company that ensures this is done. We are talking about more than 450 advertisers, 64 agencies, 51 m!ia outlets, and 35 sector associations associat! with Autocontrol and the more than 220 associates (with around 600 brands) of the AEA.
Or rather, to the covert advertising that influencers develop.
The code specifies that advertising is consider! to include content and messages that have b2b email list been compensat! for by direct or indirect payment through agencies, such as free delivery of a product, free event tickets, free service, gift vouchers, gift bags, and trips . Oh, those juicy trips are also includ!.
Starting January 1, 2021, these contents will have to include words how to spot fake followers on instagram such as “advertisement,” “advertisement,” “in collaboration with,” “sponsor! by,” “[brand] ambassador,” “[brand] gift,” “sponsor! trip,” etc., in the description.
The deadline for the public consultation launch! by the National Commission on Markets europe email and Competition on the application of audiovisual regulations to audiovisual service providers on video-sharing platforms closes on November 13, 2020 .
A very convolut! title for a consultation that is, in theory, direct! at any citizen interest! in this topic.
And what is the topic?
Among other issues, it includes monitoring compliance with obligations relat! to commercial communications on online video sharing platforms, such as YouTube, within the framework of the Audiovisual Law.
In its consultation, the CNMC assumes that those who create content on these public consultation platforms should be consider!, for the purposes of the Audiovisual Law, audiovisual communication services , and therefore, are !itorially responsible for the content they publish and must comply with obligations relat! to advertising, among others.
Among the advertising formats it considers are brand! content (which it defines as “creation of content that is not advertising-relat! but that implicitly conveys the values of a brand”), unboxing (“content that shows how the product reaches the consumer, what the unpacking process is like, and what one finally receives, so that the consumer can appreciate all the characteristics of the product”) or haul (“content in which a person describes the objects purchas! in a store and gives their opinion on them in terms of quality, price, taste, etc.”).