In a previous article we told you about “ Cebra Talks: SEO Insights ” , the webinar we held where we shared innovations in the world of organic searches.
The online event featured the participation of our Zebras Tomás Ruz, SEO & Content Writing Director and Catalina Olivares , Content Strategist; in addition to the presentations of the Colombian Alejandro González, SEO professor at Platzi and founder of the Ranki platform, and the Argentine Alan Preiti , founder of Data SEO Academy.
SEO data On this occasion, we will share with you the main insights from the talks given by international guests, highlighting how to strengthen and personalize SEO data analysis and how to optimize search strategy with the new Ranki tool.
Relevance of SEO in digital marketing strategy
With artificial intelligence and innovations in SEM strategies, there are those who believe that SEO is losing ground. However, despite all the digital changes we have experienced, organic traffic remains important within an online positioning strategy.
As discussed on other occasions, SEO is an approach that brands should include in their strategy, complementing organic positioning with other methods such as SEM, opportunities for your SEO portugal phone number list email marketing and social networks, among others.
“Google remains the main generator of traffic on the Internet, representing 63% of visits to other websites ,” said Alejandro González, highlighting the importance of implementing technical and content SEO on websites, complementary to other strategies. For his part, Alan Preiti stressed that to nourish the SEO strategy of each brand, it is essential to monitor the data and customize it to achieve concrete and measurable results over time.
Task automation and technical independence
In his talk titled “Data Driven SEO: automate, optimize and scale” , Prieti invites us to rethink the data analysis of an organic positioning strategy from the automation SEO data of tasks and the creation of new opportunities to position your brand.
The analyst highlighted how Data SEO Academy focuses on three fundamental pillars to help analysts manage tasks:
- Automation to save time: Identifying and automating repetitive tasks allows you to spend more time generating high-value strategies
- Data analysis to find opportunities: thanks to the use of tools such as Python and SQL, working with large volumes of data is made easier, optimizing processes such as keyword research, competitor analysis and content generation.
- Technical independence: Empowering SEO what do the four phases of a digital strategy include? professionals to manage and streamline their data collection processes using the Search Console API and other custom solutions.
In his presentation, Alan shared several cases of how belize lists members of the academy achieved tasks such as reducing a keyword analysis from 30 hours to 1 hour or automating competition and performance reports in minutes, among other examples. “ Time is our most valuable resource; by automating repetitive tasks, we can focus on what really adds value to the business ,” reflected the SEO data specialist.
Ranki: The new tool for your SEO strategy
The last Cebra Talks talk by Alejandro González explained to attendees how the Ranki tool helps optimize search strategies in an accessible way, in addition to opportunities for your SEO emphasizing the importance of data in SEO to make strategic decisions.
According to González, Google remains the main source of traffic on the internet and SEO remains crucial for positioning organic content. Although today there are platforms such as social networks where people can perform searches, “ SEO allows us to know what users are looking for and how they are searching, something that other channels such as Meta cannot offer accurately ,” he explained.
In addition, linked to what Alan had said, Platzi’s professor stressed that the strategic use of data allows us to understand users’ search intentions, helping to build effective strategies to position content.a