Optimize for mobile viewing., this is relevant for B2B too.
B2B Features
Keeping in mind that the recipient of the letter is a company employee and the potential purchase receipt is large, marketers try to stuff the letter with figures and facts. Such text would probably appeal to a robot that evaluates usefulness bas only on information, but the letter will be read by an ordinary person, albeit at work. Do not forget to write for people, use figures and facts, but do not overload the text with them.
The letter should be design in the corporate style
Sometimes you can deviate whatsapp number list from it a little to relieve the serious business atmosphere. Humor and the use of emoji are also acceptable.
B2C Features
Your addressee is the end consumer who makes a purchase decision on their own. Here you have the cards in your hands, do not limit yourself, experiment with presentation, design and visuals.
The lingerie brand creat a special item for Valentine’s Day and decid to let its subscribers know about it. It uses large photos, a little text and call-to-action buttons
Don’t forget to remote work record the results to understand which approach is the best response. It is also important to use at least partial personalization: the customer’s name and the products they were interest in earlier.
Conclusion
There is a difference between
B2B and B2C mailings, and it should be taken into account in order to achieve better results with letters. However, there is also something in common: in both cases, people read the messages. Nothing human is alien to them:
personalize remote work your emails using database segmentation;
use humor and info-style to make your texts enjoyable to read;
play on curiosity;
Show how aero leads your products the importance of descriptive file names for seo fit into the lives of happy customers;
give figures and facts, but don’t overdo it;