Featured post-purchase emailsPost-purchase emails are one of the great forgotten elements of mailing strategies that cover the user’s life cycle within the conversion funnel . Brands find it difficult to maintain the relationship with their customers after the purchase. And this happens because the proposed objective has already been met: conversion.
But what does the customer expect? How does he feel after making a purchase?
As data from a study on post-conversion marketing best practices shows , consumers experience a range of emotions after a purchase :
Excitement about having something new
Hope of having made the right decision.
I want to receive the product as soon as possible.
Concern about receiving what has been requested.
Understanding the psychology behind customer behavior is not only interesting. It also reveals data that you, as a smart marketer, can turn into opportunities. You can use this information to build trust, retention , and oman telegram phone number list loyalty with your customers. As a result, you could create brand ambassadors.
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Plus, the data speaks for itself when it comes to customer retention:
It can cost 5 to 25 times more to acquire a new customer than to retain one .
Increasing retention rates by just 5% could help you increase profits by 25%-95%.
However, only 18% of companies focus on customer retention once they have made a purchase.
TABLE OF CONTENTS
Post-purchase emails to increase retention
1.- Show that you care
2.- Refunds and returns
3.- Product guides
4.- Feedback on how to write an introductory email for your company product satisfaction
5.- Stock replenishment reminders
6.- Reward loyalty
7.- Apply cross-selling techniques
Post-purchase emails to increase retention
According to data from Econsultancy , only 42% of companies have the ability to measure the lifetime value of a customer. The remaining percentage knows the importance of customer retention and does not know how to do it.
Taking this into account and knowing the emotions that arise in sg number consumers after making a purchase, there are certain practices that can help you retain them. Among them, post-purchase emails.