Both entrepreneurs and ordinary users have become accustomed to the labeling of advertisements on the Internet. Two years have passed since the law was adopted, and today we can examine in detail and clearly the process of placing advertisements and the definition of advertisements within the framework of the new law.
In this article, we analyze the nuances and rules of labeling, and provide examples. We suggest understanding how the participants in the advertising chain interact and what fines are established for non-compliance with the rules and lack of labeling.
What is marking?
The law on advertising labeling adopted on September 1, 2022, introduced new rules for publishing online advertising. According to it, all advertising phone number list must be designated in a special way, that is, labeled. Such an ad has the mark “advertisement” and indications of an individual (self-employed, individual entrepreneur) or legal entity (for example, name, TIN, OGRN, address), token. It is important – specifically “advertisement”, not “sponsorship” and similar synonyms.
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You need to get an identifier from the advertising data image optimization tips – correct dimensions and operator (ADO). When the advertising campaign ends, you should also submit reports through the ADO. It enters data into the Unified Register of Internet Advertising – ERIR. We will talk about each side of the Internet advertising market in detail below.
What information can be considered advertising and what cannot
The law defines the concept of advertising. Information is directed at an indefinite circle of people, i.e. anyone can see and read it. Its content attracts attention, arouses interest and promotes the object of advertising. What else can be attributed to the signs of advertising:
- calls to buy will be considered advertising;
- a clear emphasis on the product compared to others, the description of its advantages will be recognized as advertising.
It turns out that any information that implies commercial b2c fax gain is advertising. It is clear that it will be necessary to mark the obvious varieties: targeted, contextual advertising, promo posts.
Not an advertisement
1. If you publish products on your social networks or website in the form of a product catalog, then you do not need to mark them as “advertisement”. This includes both products of your own production and those of other manufacturers. Such material cannot be called advertising, it is informing buyers about the assortment.