Companies must comply with several obligations to align with the General Data Protection Regulation and the LOPD in their email Obligations of companies marketing strategies. These obligations include:
- Informed Consent : Companies must obtain clear and specific consent before sending emails. Consent must be freely given, informed, and revocable at any time .
- Transparency : Companies must inform users about how their data will be used. This includes details about the purpose of data collection and the duration of storage.
- Data Protection : Companies must implement appropriate measures to protect personal data against unauthorized access, loss or improper disclosure.
- User Rights : Companies must respect the rights of users, such as the right to access, rectify, erase and limit the use of their personal data.
- Records of Processing Activities : Companies must keep a record of all data processing activities,
What is the General Data Protection Regulation?
The General Data Protection Regulation ( GDPR ) is a European Union regulation that came into force on May 25, 2018. Its main objective c level contact list is to protect the personal data of EU citizens and regulate how companies must collect, store, and process this information. The GDPR establishes a legal framework that ensures privacy rights and gives individuals greater control over their personal data
The importance of GDPR and LOPD in email marketing
Knowledge of data protection regulations and key features of an effective mail server the Organic Law on Data Protection (LOPD) is essential before starting any email marketing strategy. Both regulations seek to ensure that data collection and use practices are transparent and respect user rights.
The LOPD , which applies in Spain , complements the GDPR and establishes specific requirements adapted to local legislation. Together, these virgin islands send regulations ensure that email marketing campaigns are not only effective , but also legal .
The GDPR requires companies to Get to Obligations of companies know the law obtain explicit consent from users before sending them commercial emails . Additionally, users have the right to withdraw their consent at any time, which requires companies to offer clear mechanisms for unsubscribing from mailing lists.