The thrill of hearing your favorite musicians perform live is what drives millions of people to buy tickets to music festivals every year. For music festival managers and marketing teams, music festival lead generation is key to the entire process.
Getting a music festival noticed, especially if it hasn’t yet established a place in the industry, can be difficult.
Additionally, your marketing budget may also have some limits on what you can do to promote such a large-scale event. Fortunately, there are effective marketing tactics for music festival lead generation.
TABLE OF CONTENTS
The best lead generation strategies for music festivals
1.- Give away or raffle vouchers and tickets
2.- Use social media a lot
3.- Get the artists involved with the festival
4.- Influencer Marketing
5.- Video Marketing
6.- The power of email marketing
7.- Use brand sponsors
8.- Don’t forget the power of offline marketing
Some examples of good campaigns
1.- Alex and Ani Bonnaroo
2.- Revolve Coachella
3.- Philips and its silent headphones
The best lead generation strategies for music festivals
The popularity of music festivals has grown dramatically in netherlands telegram phone number list recent decades. The most famous in the world may be Coachella , which grossed around $115 million and sells around 125,000 tickets .
With an increasing interest in festivals around the world, competition is increasing and the importance of creating an appropriate marketing strategy becomes more evident. With a wide range of music events on offer every year, it is difficult to attract leads for music festivals.
1.- Give away or raffle vouchers and tickets
Lead generation for music festivals
One of the best strategies to get the word out when you’re planning a music festival is to give away stuff. But it’s not enough to just give away merchandise from the event. What you should always give away are tickets. And if they’re for VIP experiences, even better.
Promote a giveaway on social media
A for example. Get followers to share your profiles to give you more visibility. Or simply ask followers for something and give them something in return. Many events even give away tickets to sponsoring brands for them to raffle off, as seen in the image above.
Contests should be a vital part of your music festival lead how to create an email marketing sequence generation strategy. You don’t have to limit yourself to just promoting giveaways or raffles through social media. You can do this on the radio or via email, among others.
2.- Use social media a lot
Lead generation for music festivals
The power of social media has been repeatedly proven by sg number successful festivals such as Primavera Sound, Tomorrowland or Glastonbury. Constant postings from such events, the creation of content such as videos and photos, and well-targeted paid posts have generated millions of followers on social media.