Read on to learn more about how to turn a business introduction email into a way to create new conversion opportunities.

How to write a presentation email for your company

It’s time to analyze the basic techniques to present your company by email . If you follow the steps in the following list, you will have no bosnia and herzegovina phone number data problems in your future project, you just have to adapt it to your sector:

1.- Structure your presentation template

With this action you will know what you should email marketing strategies for restaurants include and its order. Another option is to look for predetermined email design templates and adapt them to your company’s style ; you can even adapt the characteristic colors of your signature.

Emails of this type are characterized by the following aspects:

• Captivating subject line . The magic words that sms to data invite people to open and explore the content of the email.
• Content Personalization. Audience-tailored messaging to build genuine connections.
• Clear and direct structure. Important to help in reading and retaining the message.
• Value proposition. Effectively communicating how the company can solve problems and meet needs.
• Effective visuals. Infographics, images and designs to enhance the message.
• Effective call to action. The key to guiding the subscriber/receiver to the next step in a compelling way.

It is very important that you have a clear idea from the beginning, avoid improvisation. This email requires a solid structure that you can evaluate in time to see if modifications are necessary. 

With MDirector’s Drag & Drop editor you can create professional designs without having any knowledge of HTML or programming. In addition, the tool provides you with a wide gallery of thematic templates for email marketing.

2.- Write an attractive subject line

It is as important, if not more so, than the message being sent. The subject line is what encourages the recipient to open the email or simply ignore it.

Therefore, it is important that it is attractive enough for the user to decide to click. In this case, it is recommended that this title be able to give a preview of what they will find inside.

Additionally, it is recommended that you do not exceed the characters of the different email providers, for example: Gmail allows 70, Hotmail 60 and Yahoo Mail shows only 46.

Keep in mind that mobile devices display a smaller screen. The idea is to ensure that the subject is not cut off, and if it is, that what is displayed is capable of awakening the reader’s interest.

In MDirector it is possible to carry Email presentation out A/B tests to determine the performance of the subject lines and select the one that provides the best performance.

3.- Start with a personalized greeting

In this case, since your goal is to introduce your company, you can address the recipient using his or her name . This will give him or her a sense of closeness and make him or her feel special.

Don’t ignore this initial greeting, as the user may interpret it as a sign of poor manners. You don’t want to give the impression of being rude, especially in your introduction.

The segmentation filters that you can develop in MDirector will help you know exactly who you are going to address with your emails.

4.- Write a clear and concise message

Keep in mind that the recipient will barely know you, so be direct. In this regard, what you should do is introduce your company, mention its name and its values. You can briefly state the mission and vision you pursue.

This is the perfect time to promote the places where people can find you, whether it’s a blog or on social media. It’s the best way to encourage people to learn more about you. Make sure you have content in those places where you invite them.

Don’t write more than necessary. Keep in mind that today’s consumers are not willing to waste time on something that doesn’t generate any benefits.  Here are some examples of how to write a welcome email to increase conversions .

5.- Explain the reason and provide value

No mystery here. You need to show them the type of content they will receive on a regular basis .

Indicate whether it will be informative, educational, promotional, or a bit of everything. The important thing is to be honest so that users don’t get any surprises.

People who have provided you with their data are probably interested in what you offer. So, show them all the advantages you have for them in order to attract them.

6.- Place a call to action

The so-called CTA is a fundamental piece in most email strategies.

It’s not about just introducing yourself. That way, the user will probably ignore you and unsubscribe. You need to make the most of the motivation that new subscribers have at that moment.

Ideally, you should get the recipients to take a specific action at this stage. It can be something simple like starting to follow you on social media, visiting your website or checking out your catalogue.

7.- End with a message of thanks

When you get to the end of your email, use genuinely grateful language, avoiding being overly formal or generic. Also, briefly rehash the benefits and advantages you mentioned earlier.

If appropriate, suggest next steps or actions you would like the recipient to take. And don’t forget to include your contact information.

Finally, say goodbye in a professional manner, with your full name and position in the company.

8.- Keep communication active

There are many ways to maintain interest and maintain a fluid relationship with subscribers and customer community. For example, invite them to an event. This can be an informative webinar, a virtual conference, a live workshop or even a networking event.

On the other hand, you should regularly provide them with valuable content. Here you can include links to articles from your corporate blog, downloadable guides, tutorial videos or quality infographics.

You can also ask for their feedback . Not only does this show that you value their insight, but it provides an opportunity to encourage interaction. You can include quick polls or open-ended questions about products or services.

The advantages of sending a business presentation email

Now you know some of the benefits you can get by presenting your company via email. This will help you get a more accurate view of the positive aspects that this strategy offers you, so pay attention:

A.- Form future relationships

With this introductory email, you can build relationships and future collaborations with people who have some influence in your niche.

In addition to relationships with influential people in your sector, it gives you the opportunity to foster ties with the user. Ideally, you should make known not only the values, mission and vision of the company, but also what you offer.

B.- It is not intrusive

If there is one thing to highlight about email marketing presentations, it is that they are not annoying for the recipient . This is because the user decides whether or not to respond and when to do so. The opposite of a commercial telephone call, which can be uncomfortable and compromising.

When you send an email, the person sees it when they log into their account . This means that you can generate greater receptivity to the message.

C.- Promotion for your project at no cost

When you introduce your company via email, you are also promoting your project. And without any cost.

Perhaps the only investment is an email marketing tool to attract customers , but you can find affordable options. It is not mandatory to use a specialized platform to get started. And as you already know, registering and sending emails is completely free if you do it naturally.

The best thing is that if the people you sent the message to like your proposal, they will not hesitate to share it on their blogs and even social networks.

Additionally, if you have an influencer on your contact list, it’s a plus for your promotion. This will increase the chances that they will share it with their community and this would be a good way to get subscribers.

For a project of this nature, it is important to have professional email marketing software . MDirector stands out for being a complete option at an attractive price. The MD FREE plan, for example, allows you to send 5,000 emails per month, create landing pages with up to 1,000 visits, and access its intuitive Drag and Drop editor.

D.- Strategy little used by the sectors

This action is not used as much by business sectors. This gives you a differentiating factor within your market niche. Many will perceive that you have taken the time to structure a plan with the intention of presenting yourself to your potential clients.

If you ask your acquaintances how many times they have received an introductory email from a company, the answer will be never, or maybe one will say only once. So take advantage of this great advantage over other companies and apply it to yours.

E.- Action with the possibility of automation

You can set up automated email sequences to nurture leads with relevant information throughout the sales cycle.

In addition to being a great help for the potential client, sending emails in bulk through automation tools saves time compared to techniques that have to be carried out manually.