CNMC is asking the general In the debate public is how content creators should identify these advertising formats, so as not to mislead . Not whether they should be identifi!, because that’s a given, but how to do it: “On the cover that presents the video (before clicking), on the video itself during the display of the advertisement, in the video description, or in a combination of the indicat! alternatives?” asks the CNMC.
The net tightens even further.
And what about taxation?
In In the debate other words: the income tax return and how the in-kind c level executive list income receiv! by influential people for their activities is tax! under personal income tax . The Tax Agency already warns: “Income in kind is the use, consumption, or obtaining, for private purposes, of goods, rights, or services free of charge or at a price below the normal market price, even when it does not entail an actual expense for the person providing it.”
Could influential people then be requir! to declare (and pay to the Treasury) the how to spot fake followers on instagram amount of that gift! trip, the lent car, etc.?
Well… it seems so.
One more turn around the fence.
All of this, in a context in which influencers seem to be losing prominence . In 2018, the europe email IAB Spain “Study on the Use of Social M!ia in Spain” show! that 72% of social m!ia users report! following influencers. In 2019, that percentage had fallen to 68%. In 2020, the decline has become even more pronounc!: only 56% of Spanish social m!ia users admit to following influencers .
What has happen! in these three years? Is the influencer bubble beginning to burst? Will their influence diminish when they start labeling advertising content? Or will it help.