In digital marketing, quantitative data can be us to determine the results of any strategy. Share of Voice (SOV) is a key metric to determine whether you are on the right track and what actions to take next.
To validate the SOV, a detail analysis of all the interaction results that the content has had in most digital mia is necessary.
Sounds a bit complicat, right? Don’t worry, so you can understand Share of Voice and how it can make a positive change for your next strategies, we’ll explain everything you ne to know below. But first, take a look at the following video.
What is Share of Voice (SOV)?
Share of Voice (SOV) is a market metric that How to Correctly measures the popularity of a brand and how it compares to other brands on the web that participate in the same niche.
In other words, SOV is the sudan email list 193127 contact leads number of times a brand is mention compar to its competitors, so that the brand’s projection in the market and how customers interact with the content can be measur.
This metric indicates how much your brand dominates within the industry, the influence you have among users and potential leads.
It can be said that the more authority you have
The more visibility you will achieve. In addition, te SOV takes into account mentions on social networks, traffic for a certain keyword and advertising campaigns.
For example, imagine mdirector vs acumbamail: platform comparison that a relevant event happen in the last month and for a week it was trending. This event caus your brand to be mention by more than 1,000 users on Twitter out of 2,000 who were talking about it.
With this data, we can say that ca cell numbers your brand’s Share of Voice reach 50% interaction during the last month.
Thanks to this information, you can find out how relevant your brand is on this social network in order to identify the challenges and the current position of your brand in the market.