- The role of an art director: responsibilities, competencies
- Brand and strategy: platform, legal aspects
- Neural Networks: Using AI in Design
- Clients and contractors: communications, analytics
- Presentation of ideas: defense and argumentation
- Team Coordination: Recruitment, Graduates emphasize the Management and Development
- Final project: execution and presentation
Advantages: Graduates emphasize the
- Practical workshops with experienced specialists
- Individual consultations and career support
- Training using modern technologies and AI
- Flexible schedule – suitable for working professionals
- Skills in working with brand and design systems
- Formation of a portfolio with real projects
- Assistance in finding employment after completion of the course
Student Reviews: Graduates emphasize the
Graduates emphasize the practical focus of the training and high-quality support from mentors. Valuable knowledge in the field of working with AI and improving internal communications is noted. Participants appreciated the ability to integrate training with current responsibilities and career growth after completing the course.
Reviews on yandex.ru/maps/
4. Art Direction – Higher School of Economics (HSE)
- Official website: design.hse.ru
- Tuition fee: 400,000 rubles per year
- Installments: on request
- Format: project-based classes, seminars, practical presentations
- Duration: 2 years
- Document: Diploma of professional retraining
- Who is this course for: practicing designers seeking career growth in art direction
Course Features: Graduates emphasize the
The HSE course program helps students gain an in-depth understanding of communication design. Participants are trained by experienced teachers and work on real and imaginary projects. Each module provides a foundation for developing key design skills and managing them. The training includes creating a portfolio that will help students stand out in the job market. The program offers access to courses that combine theoretical and practical knowledge, allowing graduates to confidently begin a career in art direction. Additional modules are aimed at studying modern technologies and strategies in design.
Brief training program:
- Identity: studying the structure and elements of a brand
- Typography: Focus on the effective use of type in communication
- Packaging and Branding: creating a visual identity, integrating branding into packaging
- Visual Research: Analysis and Design for Multi-User Editions
- Final Project: Implementation of the final research and its finalization
Advantages:
- The modular structure allows for a flexible approach to learning
- A portfolio of eight projects, including print and digital solutions
- Immersion in the atmosphere of a real design studio and participation in real cases
- Opportunity to communicate and exchange experiences with masters of art direction
- Consultations with experienced teachers who are experts in their field
- Career development support and skills development advice
- A wide range of additional seminars and events for students
Student Reviews:
Students note the practical focus of the course and congo-brazzaville business email list the opportunity to apply the acquired knowledge in practice. Positive feedback concerns the high level of teachers and the structure of the program aimed at effective learning and development of professional skills. The sincerity and responsiveness of the curators are also emphasized in positive student feedback.
Reviews on yandex.ru/maps/
5. Creative advertising – Skillbox
- Official website: skillbox.ru
- Tuition fee: 32,178 rubles (including discount)
- Installment plan: interest-free installment plan of 5,363 rubles/month for 6 months
- Format: online training, video lessons, practical tasks
- Duration: 2 months
- Document: certificate of the established form
- Who is the course suitable for: marketers, how much time do I have to speak? aspiring creatives, copywriters, SMM specialists, brand and PR managers
Course Features:
The training program was developed jointly with the Voskhod agency. Participants will learn how to develop unique advertising campaigns that stand out from competitors. The course includes practical tasks on real projects, access to which will remain forever. During the training, students text services will learn to formulate creative ideas, adapt them for various channels and effectively present the developed concepts to clients. Participation in international creative competitions and support from experienced mentors will help consolidate the acquired skills.
Brief training program:
- Creative Strategies: Target Audience and Competitor Analysis
- Briefing Clients: Writing Effective Briefs
- Idea Generation: A Methodology for Creating Original Concepts
- Implementation: Adaptation of ideas and selection of tools
- Evaluating creativity: testing ideas before implementation
- Presentation: creating and delivering creative solutions to the client.