But here the story with the discount will work, because for an ordinary buyer the price is often the main factor influencing the decision. In addition, some people are prone to impulsive purchases and do not need to coordinate their desire to buy with anyone. They simply enter the card details and in a couple of days go to the pick-up point.
Segmentation of the base is the best friend for both B2B and B2C
Sending the B2C audience same middle east mobile number list text to all customers in your database is a bad idea. Hopefully, you don’t do that. A man who bought from you last month and a woman who bought from you a year ago will react differently to the same letter. To please both of them, you need to send different letters to people. This will require working with database segmentation. That’s where the dog is buried.
Segmentation will only work by gender if you only know
The name and B2C audience phone number of your clients. Therefore, it is important to take care of the personalization of future mailings in advance, collect as much information about clients as possible. A CRM system, especially its connection with social networks and messengers, is very helpful in this. Automatically created cards will store the entire history of interaction with a person, as well as information on which channels he prefers to communicate through.
There is a common important point for segmenting
The base in B2C audience techniques for optimizing image loading speed B2C and B2B – the stage of the funnel at which aero leads the client is located. A person who subscribed to the mailing list yesterday and a regular customer are waiting for different letters. With the first one, you need to carefully get acquainted, unobtrusively show the benefits of your products. The second one should be sent a specific offer with new products. This is the general, now about the different ones.