Do you want to take your company to the next level? In today’s world, digital transformation is not an option; it is a necessity. At the event “Cebra Connect: Facilitating Digital Transformation”, held on September 4 near the ICON Hotel Santiago, attendees were told how digital transformation and automation processes are essential to strengthen sales and marketing teams and generate conversions.
Digital transformation: an ally for sales teams
How much time does your sales team need to spend on repetitive tasks to connect with their customers? Surely it’s many hours a week. Nowadays, with the rise of digital transformation, it is possible to process large volumes of data in an automated way, allowing teams to obtain rigorous data to adopt better strategies and decisions.
Technology becomes a powerful tool, especially in times of uncertainty, where selling becomes a challenge. In that line, digital transformation can be the key to overcome it. “When the market is volatile, companies that adopt technology have a competitive advantage,” said Nicolás Giraldo, Corporate Account Executive at HubSpot.
In light of this paradigm shift, HubSpot has developed a complete thailand phone number list digital transformation strategy for its CRM. With its focus on inbound marketing, it allows companies to attract, interact with, and delight customers in a more personalized and efficient way. Segmenting messages and personalizing communication are essential to closing sales, and HubSpot makes this possible. However, for its correct implementation, it is necessary to prepare teams with the necessary knowledge to get the most out of the tool.
Pictured: Nicolás Giraldo, Corporate Account Executive at HubSpot, Teresa Moreno, Head of Software Partners at Cebra, Andrés Acevedo, Product Marketing Manager at Atom and Nicolas Argüelles, Sales Manager | Solution Partner Program Latam + Brazil + Spain at Atom
How to get teams to adapt to change?
Sales process automation is a reality today thanks to digital boring or incomprehensible subject line of the b2b email transformation. However, it is not enough to implement new tools; it is crucial to invest in change management.
It is normal for teams to resist changes that alter their work rhythm, which is why Teresa Moreno, Head of Software Partners at Cebra, stressed that it is important for companies to recognize that the implementation of a new tool “is a continuous process that requires a plan, objectives and actions to generate an adaptation to change.”
Digital Transformation Teams must be trained to recognize and make the most of these tools. For this reason, HubSpot offers a series of free courses to instruct teams on how to use the tool. In addition, at Cebra we provide audits to evaluate the use of HubSpot and establish strategies that adapt to the objectives of each company.
Both Teresa Moreno and Nicolás Giraldo recommended providing teams with training opportunities and incentives to encourage the implementation of the tool and thus reduce resistance to change.
“HubSpot has demonstrated that with a strategic focus on digital transformation, it is possible to identify and leverage sales opportunities more efficiently, benefiting both marketing and sales teams.” Nicolás Giraldo, Corporate Account Executive at HubSpot.
Artificial Intelligence in WhatsApp Conversations
Within the digital transformation, artificial intelligence (AI) is revolutionizing the way companies interact with their customers. Its ability to process and understand information in real time allows for cost reduction and timely customer service.
An increasingly popular tool is the integration of AI into messaging platforms such as WhatsApp. Andrés Acevedo, Product Marketing Manager at Atom, showed at the event how fast and timely communication with customers can be thanks to Atom automation.
The main benefits he highlighted were:
Response automation
With automation, you can maintain direct and constant communication with your customers. The WhatsApp and HubSpot integration powered by Atom allows you to answer frequently asked questions immediately, offering an improved user experience and increasing loyalty.
Fluid and assertive communication
Digital Transformation Smooth and assertive belize lists communication is crucial to keeping customers satisfied. Thanks to Atom’s AI, it is possible to personalize responses and adapt them to each customer’s specific needs. This not only improves customer relations, but also increases the chances of conversion.
Increase in loyalty and conversion
Implementing AI on platforms like WhatsApp not only improves operational efficiency but also increases customer loyalty and conversion rates. Clear and timely communication creates a positive customer experience, which translates into increased sales and long-term loyalty.
Boost your business with transformative digital solutions
Digital transformation is essential for any business that wants to stay competitive in today’s market. Tools like HubSpot and integrating AI into messaging platforms like WhatsApp can make a huge difference. It’s not just about implementing technology, but doing so strategically, with a focus on change management and personalizing the customer experience.