Email marketing is one of the most profitable digital marketing strategies for restaurants. In fact, according to a survey conducted by Experian, the ROI of email marketing for restaurants is 4400%, meaning that for every dollar invested in email marketing, restaurants get $44 in return.
If you are a restaurant and want to increase your sales, email marketing is a strategy you should consider. And in this post you will learn what you need to know to exploit the possibilities of this resource.
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7 email marketing strategies for restaurants to attract your diners
To be a relevant name in the industry, you need to be serious about email marketing. Currently, 42% of users between 18 and 29 years old turn to this channel to get restaurant updates.
Its effectiveness is high. And the statistics prove it: The average restaurant email opening rate is 20%, outperforming the retail industry.
In order for your campaign to obtain such a bolivia phone number data positive percentage, it is advisable to be inspired by the email marketing strategies to attract customers that are detailed below:
1.- Show the weekly menu
You can keep your clientele informed about what your email marketing for startups: best strategies to boost your business restaurant has to offer each week. A simple email with the dishes that make up your offer can spark your diners’ interest and motivate them to make a reservation.
Don’t forget to include a quick booking option in this sms to data email. There may even be more than one CTA strategically placed throughout the content.
2.- Newsletter with special recipes
Wow your subscribers with a newsletter that includes special recipes from your menu. Up the ante and include a video showing how they are prepared. This not only reinforces your customers’ view of you, but also demonstrates the passion you feel for what you do.
You can also ask your audience to tell you which dishes they would like to see in a recipe newsletter in the future, thereby creating interaction with your regular diners.
3.- Recent customer reviews
Sharing positive experiences from satisfied customers is a highly attractive way to attract diners. Authentic reviews build trust and can convince undecided guests to visit your restaurant and try your dishes.
Monitor the comments that users leave about your business on various specialized websites. Select those that you think are appropriate, whether about the establishment, your menu or an experience at the restaurant.