Improving the conversion rate in email marketing is a priority objective for brands that rely on email as a sales channel. It is a complex task that requires patience and constant monitoring of campaigns.
The conversion rate is essential to measure whether your strategy is adequate. Knowing this data will help you understand the real performance of your mailing campaigns. It is such an important metric that a small increase could mean a considerable increase in sales in your online store.
Users’ inboxes are flooded with emails, so it is necessary to work carefully on each newsletter and campaign. And offering something that meets the subscriber’s needs is essential. According to a study by Campaign Monitor, segmented email campaigns have a 14.32% higher opening rate compared to non-segmented ones .
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Tips to improve email marketing conversion rate
To achieve a satisfactory percentage, there cayman islands phone number data are several steps you must follow. The most important ones are listed below:
1.- Segment shipments precisely
Clearly defining the different types of audiences you guide to email marketing in the real estate sector send to is essential if you are truly looking to improve your email marketing conversion rate.
By organizing your database wisely, you will be able to create different messages for each audience . Or decide on delivery times based on sms to data the behavior of subscribers on your website.
Segmentation will also allow you to achieve high percentages in the sending rate . And it is key to getting users to end up doing what you propose. They will see that you are addressing them specifically, and not a uniform mass of audience.
2.- Work on the subject lines appropriately
A simple phrase can have incalculable potential. An emoji, a word, a tone… these are elements that, however insignificant they may seem, can have a huge influence on the opening rate and, therefore, on the conversion rate.
To achieve this, you just need to follow the basic rules for subject lines, such as avoiding SPAM language, being concise and not overloading with capitalized words.
Furthermore, if you use a professional email marketing software like MDirector, you can test your email subject lines. To do this, you only need to use the A/B Test tool to optimize them. This way, you will be able to find out which messages your own subscribers value the most.