Content is the driving force behind online marketing. According to Statista, companies that blog receive 97% more links. Such sites receive 55% more traffic, and visitors are 42% more likely to make purchases. According to CMI research, 72% of companies believe that having quality articles attracts leads and increases profits.
Therefore, it is important for a modern business gambling database present on the Internet to monitor the content of the site. A content plan will help to create it correctly. The tool is useful for promoting a personal brand, promoting a site and a project.
What is a content plan?
A content plan is a schedule for publishing project articles in information sources. For example, in a blog, newsletter, social networks, third-party ham production process, ingredients and storage resources. In general, it is a table that contains information about topics, authors, and channels for posting materials.
The main criterion for selecting topics is uae cell number usefulness for potential clients. Articles should help solve consumer problems, guide them in the niche, and contain answers to popular questions on the subject of the resource. They should be publish with a certain frequency. Deadlines are indicat in the schedule.
A content plan is made for a week, a month, a year – for any period, based on needs. Practice shows that it is better to have a plan for a long term. This makes it easier to track the development of content and its quality: which topics are fully covered