Only sending HTML emails is campaigns together frowned upon by ESPs, not to mention the fact that images are often blocked by default by ESPs.
Keep testing – carry out A/B cell phone database split testing on your emails to see which types of email campaigns are getting the most engagement.
We hope you found our email best practice guide useful. If you need any help with setting up your email campaigns in Firepush, please reach out to our support team.
This article originally appeared in the FirePush blog and has been published here with permission.
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