You (Still) Do Paid Search (SEM) Wrong
I often speak to business owners and marketing managers who spend a significant portion of their budget on search engine […]
Lead generation
Lead generation
Intergenerational collaboration and its impact on organizational dynamics
In today’s business environment, there is an amalgamation of generations with different characteristics, strengths and values. It is crucial to understand
Lead generation
The power of neuromarketing: decoding the consumer’s mind
In this article, you will discover how marketing can influence the perceptions and behaviors of your target audience in almost
Digital Marketing
Genwords presents the 7th Edition of the Content Marketing Study in Latin America and Spain
Advances in technology in recent years have been a key factor for companies when it comes to adapting to new
Digital Marketing
Global Trends on LinkedIn: What’s Trending in the World of Work?
The traditional work culture where working harder and longer hours was synonymous with good work or efficiency is a thing
Digital Marketing
Shopify or Vtex: Which is the Best E-Commerce Platform?
E- commerce is growing rapidly in plain sight, offering multiple benefits to both businesses and buyers. Platforms such as Shopify
Email Marketing
Guide to email marketing in the real estate sector
Email marketing in the real estate sector has a conversion rate three times higher than that obtained through social networks. Furthermore,
Email Marketing
How to create an email marketing sequence
An email marketing sequence is a series of automated emails sent to members of a subscriber list at a predetermined time
Email Marketing
Email Marketing for Universities: Strategies and Examples
Email marketing for universities has become an invaluable tool for reaching the inboxes of current and potential Email Marketing for students.
Email Marketing
Email Marketing in logistics: how and why to apply it
Email marketing in logistics has become an ally to enhance the service of logistics and transport companies. Thanks to mailing campaigns,
Email Marketing
Email Marketing Guide for Ecommerce
Email marketing for ecommerce has established itself as a valuable tool for attracting, retaining and maintaining direct communication with customers. In
Email Marketing
How to write an introductory email for your company
The company presentation email has become a valuable tool to captivate potential clients and open doors to new business opportunities.