The streaming of live videos via YouTube, Facebook and Twitter is increasingly leading to the merging of trade fairs, PR, social media and content marketing. Live videos are the sensible and consistent continuation of the boom in moving images in B2B since 2009. For B2B companies, the audience for live videos is primarily interest parti, customer, employee, applicants, partner and journalist.
Live broadcasts at trade fairs
press b2b users use conferences, product latvia phone number list presentations, career days and question and answer sessions are conceivable. Live videos are also suitable as exclusive events or as replays. The type of moderation, the style, the tone and the quality play the biggest role. T, the greater the importance of live video, as they are primarily viewe on smartphones. The marketing and announcement of the live video via email and social media as well as the utilization after streaming as part of the marketing must not be ignored.
e-commerce
The vast majority of B2B companies b2b users use make purchases online and will continue to significantly increase the volume of online purchases. This is indicated by various studie. B2Bs also tend to buy more online than private consumers. A reorientation of sales with e-commerce strategies is therefore unavoidable. At least for the approximately 50 percent of B2B companies that do not yet have an online shop or e-commerce solution in place.
The main arguments for an master black friday with email marketing: foolproof strategies e-commerce strategy and the opportunities that B2B companies see in it are process optimization, time savings and the comparability of products. The biggest challenges are product data, interfaces to third-party systems as well as costs, time and cultural change in the company. Nevertheless, e-commerce in B2B is driving digitalization. The integration of SEO/SEA, email and social media marketing is essential.
Stay alert. And don’t be afraid
to swim b2b users use against the tide. B2B e-commerce bz lists already has more sales than B2C e-commerce. The right strategy is needed to exploit digital sales potential.