Usually, a company has a large list of information about its clients. This is due to the fact that on the website they are asked to fill out a detailed application. Thus, a lot of information gets into the CRM system (in the B2B segment, the company most likely has one) and the database is easier to split. You should not be B2B database afraid that there will be too many categories. The limitation is the size of the product line. Usually, companies in the B2B sphere do not sell as many products as in B2C.
It is important to consider
That mistakes here are more expensive, because there are fewer clients, and their average check is higher. Therefore, segmentation must be done carefully, without rushing.
Features of the B2C database
The product line is wide special database and usually the main criterion for segmentation is the client’s past experience: their purchases, clicks on ads, behavior on the site. Of course, we can’t overlook the obvious: gender, age, city. There can be quite a lot of groups, simply by the laws of multiplication.
Important points when creating a letter
Goal setting and database breakdown are very important, but even if the work at these stages is carried out perfectly, an awkward letter filling will ruin everything.
General tips for B2B and B2C
Use curiosity. The subject line: “Meet the new model of a high-performance combine harvester” is boring. Much more interesting is: “How combine operator Vasily harvested 40 tons of wheat in an hour.”
Write in an accessible best practices for optimizing image compression and easy way. If you don’t know how, contact a copywriter who does. No need to overload with complex terms, no need to clutter the text with empty smart words, trying to make it more significant.
Work on the aero leads layout. The letter should be divided into blocks and easy to read. Often the recipient has little time, he will not understand the whole canvas of your text.