With elections approaching, political campaigns are entering a decisive moment, and the role of advertising becomes central. Whether through traditional or digital media, publicizing the image and proposals of candidates is essential to reach the public and win votes.
However, it is important to be aware of the rules governing electoral campaigns, especially with regard to the use of digital marketing. Let’s take a closer look at how political campaigns work and what their main strategies and obligations are.
The role of marketing in political campaigns
Marketing plays a role that makes all the difference in political campaigns, helping to build the image of candidates and communicate their proposals efficiently.
Electoral marketing strategy is a process that involves choosing the messages, means of communication and actions that will be used to obtaining software and tools impact the target audience. .
Public events, such as motorcades, also remain a popular way to directly engage with voters.
And how does digital marketing work in this environment?
With the digitalization of society, digital marketing has come to occupy a central position in political campaigns. It allows candidates to have greater reach and audience segmentation.
The main strategies include an honest attitude to your work the use of social networks.This scenario includes the production of static and video posts, stories to show the candidate’s day-to-day life, podcasts, among other materials.
The association of each of these engagement channels with offline media forms a solid and integrated strategy with the objective of educating and informing voters about the candidates’ proposals, in addition to bringing them closer to the public and generating greater identification.
Rules and legislation for political advertising
Political advertising in Brazil is governed by a series of rules established by the Superior search engine optimization mails Electoral Court (TSE). One of the main issues is advance advertising, which allows pre-candidates to present themselves to the public before the official campaign period, but with limitations to prevent abuse of economic or communication power.
Another important point is the spending limit, which defines how much each candidate can spend on their campaign, including advertising expenses. The spread of fake news is another worrying factor. The TSE has been closely monitoring the use of disinformation in campaigns, applying severe punishments to candidates who benefit from this type of practice.
Care in transparency and compliance
Reporting is also mandatory, and any irregularities can result in severe sanctions, including fines or disqualification. This means that, in addition to creating effective marketing strategies, candidates need to ensure that their actions are in full compliance with electoral legislation.
Running a fair election campaign
Marketing in political campaigns offers countless opportunities for reach and segmentation, but requires extra .
The combination of strategies and compliance with the rules are actions that guarantee a fair campaign with good results, contributing to a more democratic electoral process.