Growing an e-commerce business is no easy task, especially in a saturated and competitive market. However, with the right tools and a well-defined strategy, it is possible to scale your business and generate quality traffic.
At the event “Cebra Connect: How to scale your e-commerce and generate quality traffic”, held on September 4 near the
ICON Hotel Santiago, Yandex and Cebra explained the potential of using Yandex Ads platforms to understand user
behavior and increase conversions; and in this article we will explain the main points that were addressed.
Yandex and Zebra alliance
Yandex is the most important adtech in Europe and Asia, specialized in digital services and products. As we mentioned a
few months ago, Cebra is the first Direct Partner of Yandex in Latin America, and together we have developed strategies to boost our clients in Paid Media campaigns .
This strategic alliance aims to foster innovation and e-commerce connect brands with the best of the digital environment,
giving them access to cutting-edge technologies and strategies to achieve their business goals.
In order to publicize the fruits of this alliance, last Friday both companies organized a new event where speakers Kristina
Shpak, Strategic Project Manager at Yandex Ads; Jorge Magnet, senegal phone number list Regional Manager Latam at
Yandex; Frederick Rodríguez, Senior Account Manager at Yandex and Nicolás Andrade, Media Director at Cebra,
discussed the benefits of implementing the Yandex Ads platform and the first success story of this alliance.
The potential of Yandex Ads
During the event, the power of Yandex Ads to understand user behavior and use that information as a retargeting strategy to increase conversions in an e-commerce was highlighted. Along these lines, Jorge Magnet commented that thanks to the Yandex platform, it is possible to “measure new customers to open new niches for the brand, favoring the percentage of future conversions.”
In addition, the platform has been designed digital roadmap needs to be corrected over time? with a learning phase that allows it to capture and analyze data to better understand users. “The more information the tool obtains, the better it can optimize your campaigns,” said Frederick Rodriguez, acknowledging the potential that Yandex has to refine information and enhance strategies.
Success story of Zebra and Yandex
Before closing the event, Nicolás Andrade shared with the attendees how a comprehensive strategy between Cebra and Yandex allowed a client in the automotive industry to meet its objectives in just one month.
The main challenge for the brand was to connect with potential customers and open up new business opportunities. Using the Yandex platform and Cebra strategies, they managed to diversify sources of information and traffic, achieving impressive results in just 30 days.
Main results achieved:
- 65% more sessions on the website.
- More than 50% active users.
- Increase in site permanence rate by 15%.
These results not only demonstrate the effectiveness of belize lists Yandex Ads, but also the importance of a well-defined
and executed strategy. Thanks to the recognition and study of users, it was possible to recognize vehicle color preferences
and what data was interesting to site visitors, allowing us to design more assertive campaigns.
Nicolás Andrade, Media Director of Cebra.
Keys to take your E-commerce to the next level
During the event, some key strategies were shared that can help scale an e-commerce using Yandex Ads. Some recommendations include:
- Know your audience well: Yandex Ads offers a e-commerce wide range of tools to understand your target audience, from behavioral analysis to surveys.
- Use remarketing: This technique allows you to target users who have already visited your website and increase the chances of conversion.
- Take advantage of different advertising formats: By using a variety of advertising formats, you can reach a wider audience and diversify your strategy.
Scale your E-commerce with Cebra and Yandex
Using advanced platforms like Yandex Ads and the strategy of Zebra experts can transform your e-commerce, taking it
the next level. From the initial learning phase to real-time analysis, Yandex and Zebra offer a comprehensive solution to generate quality traffic and increase conversions.