E-mail marketing with purchased addresses means little effort and a high reach, but is that even possible? Why buy addresses online? What options do I have to legally build up a regular readership for my newsletter?
Legal situation and black sheep
Diverse data protection laws at European and federal level actually regulate the data collection frenzy to the detriment of advertisers. Therefore, they must first collect explicit advertising consent before they can do anything.
In addition to international malaysia phone number list companies b2b marketing like Facebook, which are not so strict and evaluate massive amounts of user data in order to be able to use their internal services more effectively, there are actually some black sheep on the market who sell the collected data to other companies.
Unfortunately, this consent to advertising cannot be transferre without further ado. If a user consciously agrees that his data may also be use by third parties for advertising purpose, then resale is conceivable. But in practice this is utopian due to the high level of awareness of this issue.
What is allowed?
In the past, people used to learn about the law and data protection regulations for your email leaf through telephone books, later address CDs were sent out, and today data can simply be ordere online and downloaded directly. Unfortunately, purchasing something does not automatically allow b2b marketing for unrestrict use from a legal perspective.
There is no legal problem with
Advertising consent must be verifiable
For each individual data set. Incidentally, this bz lists is also a clear feature that allows you to identify b2b marketing black sheep in the address trade. Unfortunately, such companies are difficult to hold accountable because they sometimes simply provide the competitor’s data in the imprint or on the invoice.