And brands operating within the sector are realising its effectiveness. According to a survey by market research firm Econsultancy, 73% of logistics companies consider email marketing to be an effective marketing strategy for their business.

5 Email Marketing Strategies to Boost Your Logistics Business

Email marketing for logistics and transport companies can be leveraged in a number of ways. Below, we present up to five strategies that will allow you to optimize your communications, strengthen relationships with customers and bulgaria phone number data suppliers, and ultimately, boost the growth of your company in the logistics sector.

1.- Send personalized emails

Personalizing the emails you send can help you increase the open rates, click rates, and conversion rates of your email marketing email marketing guide for ecommerce campaigns. According to a recent study by Chamaileon, 55% of users open personalized emails and 65% are likely to trust a brand that knows their purchase history.

To successfully tailor emails to your sms to data customers’ interests, segmentation is key . In B2B companies, the target customer can vary significantly depending on their geographic location, type of business, volume of shipments or services required. 

By segmenting your contact list into Email marketing in logistics several categories, you can therefore cover the specific needs of each group . You can also include offers, solutions tailored to their logistics requirements or updates on new services of interest to these customers.

With MDirector you can create advanced segmentation lists , filtering contacts based on the variables that interest you most, and then send them personalized messages, thus improving the effectiveness of your campaign.

2.- Design mobile-friendly emails

In the digital age, the use of smartphones and tablets becomes an unavoidable opportunity if you want to achieve a higher rate of interaction with the emails sent. According to data from Statista, in 2021 approximately 53% of all emails were opened via mobile devices. 

So, in your logistics email marketing campaigns, you must not forget to send emails with a responsive design . This adaptation offers a more pleasant and fluid user experience. Of course, the content must be displayed correctly, with appropriate font sizes and accessible calls to action (CTA). This increases the likelihood that recipients will interact with the message.

Another aspect to consider is the touch navigation available on these devices. Thanks to this, users can easily access content and avoid unwanted clicks. With MDirector’s email marketing tool, it is possible to create a newsletter using one of its responsive templates to ensure that the messages are displayed on any device.

3.- Take advantage of fast delivery

Immediacy is a determining factor in customer satisfaction. Fast shipping demonstrates the brand’s commitment to excellence in logistics and customer service. 

Fast delivery is also a differentiating factor compared to other competing brands. Those that are characterized by their speed become the preferred option for customers who value delivery efficiency.

Likewise, by offering an immediate delivery service in your emails , you will boost the loyalty of current users. So, don’t hesitate, bet on loyalty programs based on fast delivery in your email marketing campaigns in the logistics sector. You can reward loyal customers with special benefits, such as free shipping.

4.- Bet on interactive content

Engagement is of crucial importance in email marketing for logistics. It’s time to leave behind closed designs of yesteryear and embrace modernity. Dare to try formats such as video, which can increase the click rate of your email by up to 300% according to a study by Martech Advisor.

Add those potential elements to nurture the recipient’s experience with your emails. Displayable/collapsible menus, GIFs, sliders , etc. With the Drag & Drop editor, in MDirector you can create a design with differential value without having knowledge in HTML or programming. Before sending these interactive emails, make sure that they can be viewed on any device.

5.- Send abandoned cart emails

This tactic focuses on sending automated emails to people who have added products to their shopping cart on a logistics website, but for some reason did not complete the purchase process. In this sense, automation will allow you to save resources and time in the creation and distribution of your campaigns.

Sending an abandoned cart recovery email is an opportunity to recover sales that would otherwise be lost. And the data proves its effectiveness. In 2021, the average click-through rate for cart abandonment emails was 8.76% according to a study by Barilliance.

Personalization also plays an important role here. In addition to including the item to be retrieved, adding content and services that the user likes can help to make the sale a reality. In addition, it is proof that the brand shows interest in meeting the specific needs of each customer.

The importance of email marketing in the logistics sector

Email marketing can be the ally you are looking for to strengthen your company’s logistics management and reinforce its presence on the Internet. Here are some reasons why logistics and transport companies should opt for email marketing campaigns:

Traffic generation and sales

By sending relevant and personalized transactional emails , logistics companies can boost the interest in their services and products. In the short term, this can translate into the acquisition of new potential customers with email marketing and, therefore, an increase in sales.

Product tracking at all times

With the help of email marketing, logistics companies can establish constant communication with their customers , providing up-to-date information on the status of their shipments ; monitoring where they are and the expected delivery date. This helps to offer a more complete customer experience and generate trust in the service.

Strengthening customer loyalty

Email marketing allows logistics companies to stay in touch with their customers on a regular basis. By sending valuable content, exclusive promotions and discounts, the relationship with the customer is strengthened , leading to closer ties between the brand and the consumer.

Personalization and segmentation of contact lists

Platforms such as MDirector offer email marketing tools to personalize and segment contact lists according to user preferences and behavior . This makes it possible to send more effective messages with content that customers like, increasing campaign performance and improving opening and click rates.

Campaign automation

Automation makes it possible to schedule messages for specific dates , such as shipment tracking reminders or post-sales messages. This speeds up the campaign creation process. With MDirector, for example, you can automate a sequence of emails for your potential customers with the “auto-responder” application.