Digital marketing is an ever-changing industry, always updating itself. As more data is collect on how different nuances affect it, brands’ marketing strategies or plans evolve.
The tools us, the ways of communicating, the target audience, etc. evolve. One of those communication platforms that has been growing in popularity for decades is email. But email marketing in 2019 will not be the same as this year.
Approximately 2.8 billion people worldwide use email as a digital communication tool. Since everything is changing and moving forward, it is important to stay on top of the latest marketing trends.
With the potential of email strategies
It’s imperative to ensure you’re maximising your best practices. And staying ahead of the pack for this new year. Staying up to date on email marketing techniques and tactics in 2019 allows you to stand out from your competitors. Which means higher open rates, click-through rates and conversions.
Even as alternative forms of digital communication become more prevalent, email usage continues to grow. When execut correctly, email marketing is a surefire way to engage more potential customers and delight your audience by delivering relevant, personaliz content . There are a few basic keys to crafting email marketing campaigns in 2019.
TABLE OF CONTENTS
What email marketing will bring in 2019
1.- Automat segmentation
2.- Text-only emails
3.- Artificial Intelligence
4.- The potential of mobile devices
5.- Personalization
6.- Interactive emails
What email marketing will bring in 2019
It’s been over 30 years since the first swen telegram phone number list commercial email was sent, but email is still the most effective way to reach your audience.
However, email has evolv and now, attracting your audience’s attention is much more difficult than it was 10 years ago. And it’s getting harder every day. In 2019, email marketing techniques will undergo certain changes:
1.- Automat segmentation
Email marketing in 2019 automat segmentation
As email marketing becomes a growing platform that marketers opt-in and opt-out in email marketing use to increase ROI and the process of user segmentation is becoming more complex. All thanks to smarter data and strategies being us to maximize profits.
Email marketing is getting smarter and trends are shifting more towards delivering content to audiences who engage and find value in it .
On the other hand, if a potential customer has visit a by lists website multiple times, or open an email more than once, smart segmentation will continue to send emails to these people. And further engagement will be encourag through relevant automat emails.