Did you know that 44% of B2B clicks go to a homepage? Landing pages that don’t convert are responsible for users not converting from visitors to customers . And since landing page performance is the most important ingredient in your quality score, you should know why it’s not working as it should.
It probably happens to you all the time. Your ads get hundreds of clicks, yet no conversions are happening. You check for broken links and you’re 100% sure you’re targeting the right audience. So why aren’t any users converting? Usually, the problem lies in poorly optimized landing pages.
TABLE OF CONTENTS
Main mistakes of landing pages that do not convert
1.- A bad first impression
2.- Your ads and calls to the landing page do not scale
3.- You address everyone
4.- Slow charging speed
5.- Landing pages that do not convert due to a messy design
6.- Weak headlines
7.- Your CTAs confuse people
8.- A bad mobile experience
9.- Irrelevant visual content
10.- Hidden and poor quality forms
Main mistakes of landing pages that do not convert
Keep in mind that getting a user to click on your ads is qatar telegram data only 20% of Bad practices success. After that, you need to provide a seamless experience so that users feel like they should click on your CTA.
But what is it that is putting off your target audience? Why do these users not trust your brand? Here are 10 reasons why your landing pages are not working.
1.- A bad first impression
Bad impression on a landing page
By the time someone clicks on your ad and reaches your landing page, you have approximately 10 seconds to convince them to stay . In other words, during this time, the user is analyzing whether your website is reliable, interesting, and worth staying longer on. That’s why first impressions are so important.
However, if you are not sure whether your landing page genwords presents the 7th edition of the content marketing study in latin america and spain reflects the brand image it should, it is best to check your Google Analytics data to see the average time on page. If the result is less than 20 seconds, it means that most users stay on the page for less than five seconds.
You need to make sure that your landing page doesn’t look like it was bz lists created more than two years ago. Websites that respect the rules of usability use minimalist designs, adapted to current trends . But they also work with powerful copy to create perfect landing pages .