If the images are not suitable, they can be You can see how an ad with deleted and replaced with others.
Yandex requirements for advertising images You can see how an ad with
Here are the main Yandex Direct requirements for uploaded files:
- pictures are clear and in high resolution;
- the image matches the ad title and the landing page content;
- the frame does not contain design elements of advertising systems, products or symbols of the advertiser’s competitors, products prohibited from advertising (alcohol, weapons, etc.), misleading interface elements (buttons), or contact information;
- the advertiser’s logo, text or watermark take up no more than 20% of the entire image area, similarly with a single-color fill;
- images of funeral services and adult products are not accepted for advertising;
- images with erotic connotations, shocking pictures that evoke negative emotions may be rejected;
- You cannot add QR codes to images, this threatens the safety of users, since the information can be replaced when clicking on the code.
Technical requirements:
- for a standard image with an aspect ratio You can see how an ad with from 1:1 to 3:4 or 4:3 – size from 450 to 5000 pixels on each side;
- for wide-format images with an aspect ratio of 16:9 – size from 1080×607 to 5000×2812 pixels;
- maximum file size – up to 10 MB;
- Acceptable file types are JPG, PNG, GIF.
For a detailed description of the requirements for images, see here and here .
How to add images to ads in the PromoPult PPC module
The instructions of the advertising system will help you upload images to new or existing campaigns in Yandex Direct . For those who place ads using the PromoPult PPC module , we have prepared a separate instruction.
Generating images in the “Ads” step You can see how an ad with
Adding images occurs at the “Ads” step. The built-in AI-based tool will automatically generate unique images for each ad by keywords.
You can see how an ad with a picture will look on different devices in the editing window in the “Images” tab.
Here you can see how the image will look in widescreen and standard mode. You can crop the image by selecting the desired part.
If you are not satisfied with the selected image, delete it:
Then click “Add”:
Next, you just need to select an image from the following sources: previously used files, from the gallery of recommended images, or from your computer.
When choosing the appropriate option, consider the benin business email list image quality tips from this article. Click the “Save” button to attach the image to the ad.
Didn’t like any of the recommended images? On the “Upload” tab, you can use any image that you found in other sources or your designer prepared for the advertising campaign.
If the campaign is already active, you can add or change images in the “PPC Management” tab. To edit, click on the corresponding icon opposite the ad:
Follow the above instructions to remove, You a and delight your customers can see how an ad with add or crop an image.
If you don’t want the neural network to generate images for ads, after adding keywords to the project, click “Stop generation” in the “Ads” step.
Next, click the edit ad button.
And add your picture in the “Images” tab.
Image formats and ad types
The PPC module takes into account the technical text services requirements of advertising systems for graphic files. The minimum image size is 1080×607 pixels, the weight does not exceed 10 MB.
After selecting or loading an image, the system prompts you to set the format – if necessary, crop the image being used.