It is preferable to show large, clearly distinguishable elements in the picture – colorful graphics with many small details
can make it difficult to perceive the content. Similarly – low color contrast.
Avoid bright, flashy colors that dazzle the eyes. The user should understand This will make your ad stand out, but will be associated with spam.
An abundance of red, which is associated with error, anxiety, danger, is undesirable, unless this is your signature style.
In some cases, you can tone down the color to The user should understand
monochrome if this style fits with the overall concept The user should understand of the product and brand.
The user should understand from the first second what is depicted in the picture. You shouldn’t expect that someone
will carefully examine contextual advertising ads. A person “hooks” them with peripheral vision, his attention is
directed to the main content of the site.
It is difficult for a person unfamiliar with Roomba to guess that the picture shows a robot vacuum cleaner.
Not just photos: use hand-drawn illustrations, collages, AI
Beautiful story pictures can be created not only by a photographer, but also by a graphic designer and illustrator. Memes, mockups, collages, diagrams, infographics, icons, various stylization techniques, etc. are used.
Services of a furniture store, fitness club, bank (mortgage) – in an unusual and attractive perspective
Custom-made creatives add emotions to ads — humor, delight, tenderness, etc. However, a truly high-quality product
requires a lot of effort, time, and money. If you don’t have this, look for suitable illustrations, vector images, icons, and
other designer-created content on photo stocks.
A great alternative is creatives from neural networks. It is important to set the prompt correctly – a short description of
the task – and in a few seconds you will receive a unique image in a given style.
These are the creatives generated by AI Banner for the drawing school
The ” Context+ ” technology is A/B testing and continuous improvement of ads, traffic analysis and adjustment of
negative words. Up to 45% of the advertising budget will turn into additional volume of orders.
It is better not to violate the rights to images The user should understand
The ideal case is when pictures are prepared specifically botswana business email list for an advertising campaign: photos, drawings, illustrations
and other formats. But this is not available to everyone, so you have to turn to open resources.
There is nothing shameful in this practice – the main thing is not to violate copyright. Look for suitable images in
Yandex and Google search. Go to photo stocks, where you can even download good images for free. We will make it
easier for you to find such sites – here is a selection of 20 photo hosting sites and four services to replace Canva .
Try to choose unique shots – few people take seriously a and increase brand awarens and sal potential the suffering Harold, that same ageless girl and any template
photos with feigned emotions.
Leave us alone!
How to generate a picture with a neural network in Direct
We have already mentioned that neural networks significantly save time on selecting images for creatives. In the Direct advertising account, images are generated by the Yandex neural network.
In expert mode
The neural network image generation function is available for a single performance campaign (SPC) in expert mode.
You can create images at the stage of adding or editing text and graphic ads. To do this, in the “Advertisement Generation” block, click “Generate”.
The system will offer 5 options. Select the one you like and click “Apply”.
The image can be cropped by selecting the desired areas for display in standard and widescreen modes.
To select centers for each format, in the Image block, text services hover over the image, click on the three dots to open the context menu, and select Set Smart Centers.
Position the image for each format and save all changes.
Using the same context menu, you can replace or delete the generated image.
In the Campaign Wizard
Image generation is available when creating ads via the “Campaign Wizard” and selecting the goals “Promotion without a website”, “Conversions and traffic” and “Product campaign”.