A corporate website is an effective and complex tool. Its development is a long, expensive and labor-intensive process. The resource itself requires constant support, from the technical part to the content. Therefore, its maintenance is not What is better cheap. But with the right approach, it more than pays for every ruble invested.
A project of this size is neede What is better by any large company. It will not only protect its interests online, but also help automate business processes. If dataset necessary, it can be linke to CRM, call tracking platforms and other useful services.
Benefits of a corporate website
- Forms the company’s image on the Internet;
- Provides interaction with clients;
- Contains a variety of content;
- We have advanced functionality;
- Facilitates the search for information due to its structure;
- Allows you to organize a convenient user interface;
- Can be optimiz for search queries;
- Expands your customer base through remarketing;
- Collects useful data on users;
- Automates business processes through the ham preparation process involves several stages integration with CRM;
- Improves over time and works for the future.
What is a landing page
Landing page is a website consisting What is better of one page with a description of the product and a call to buy it. It attracts the visitor’s attention and encourages them to take action. All content is located in one section. Navigation is carried out either by quick links within the page or by scrolling.
The landing page content is built around one object: a product, service, application, etc. There must be a colorful description, a selling text, a unique selling proposition , and a call to do something right now. Often all this is accompanied by a uae cell number ticking timer for quick decision-making.
The function of such a page is to encourage the user to take a target action. Usually, this means a purchase. That is why a landing page is often called a “selling” or “target” page. Its conversion is an order of magnitude higher than that of a regular resource.
Advantages of landing
- It has a simple and clear structure;
- Displays content clearly;
- Provides easy navigation;
- Presents the product in an attractive and creative way;
- Has great potential for interaction with users;
- Immerses visitors in content;
- Encourages targeted actions;
- With a high probability of converting a visitor into a client.
How is a landing page different from a corporate website?
The appropriate type is selected depending on the goal. To understand what principle to use to develop a website , let’s consider their main differences. They will help to draw the right conclusions.
Structure
A corporate website is a multi-page site. It contains a lot of different information. It is structured for convenience. This method is suitable for posting large content. But an excess of data distracts the visitor and reduces conversion.
The landing page consists of one page. There is nothing superfluous: only useful and interesting information about the product: video, infographics, reviews, photos, advantages. Nothing distracts from the purchase. The site conversion is maximum.