Compare your situation with your competitors

A good SEO audit should also help you see where you stand compared to your competitors.

A good way to start is to use the Domain Overview Compare your situation with your competitors .

First, enter your domain, country and click ” Search “:

Next, head to the ” Compare Domains ” tab.

Here you can select up to four competing telemarketing data domains. If you are not sure who your main competitors are, choose the domains suggested by the tool.

Then click ” Compare “.

The tool will provide you with a solid comparison of key metrics for the selected domains. This will give you a good overview of where you are falling behind or where you are excelling.

To get the best overview, focus on these metrics:

• Authority Score: The overall quality of the domain on a scale of 1 to 100 (based on backlinks, search traffic, and other factors).
• Organic traffic: how much organic traffic the domain receives
• Organic Keywords: Shows how many keywords the domain is ranking for
• Referring Domains – Shows how many different domains link to the analyzed domain (This provides a better picture for comparison than the total number of backlinks).

In the next two steps, we’ll look at how to take competitor research to the next level. And get the most out of your competitors’ keywords and backlink data.

11. Find the keywords you’re missing.12

SEO audit is a great opportunity to see models for providing feedback to employees what keywords your competitors are targeting and whether you are missing any opportunities.

Open the Keyword Gap tool and enter your domain and up to four competing domains. Then click ” Compare .”

The tool will compare the sets of keywords that the analyzed domains rank for.

Scroll down to the list of keywords and look closely at the ” Absent ” and ” Weak ” tabs:

• Missing: All keywords that your competitors rank for, but you don’t)
• Weak: All keywords for which your competitors rank better than you

The list will likely reveal some hidden keyword opportunities that you may not have considered.

12. Find missed backlink opportunities.13

Just like you use the Keyword Gap tool to find great keyword opportunities, you can use the Backlink Gap tool to find backlink opportunities.

Enter your domain and the domains of up to four competitors. And click ” Search for prospects .”

The tool will display a list of domains that link to your competitors but not to you:

These are domains that are much more likely to link to your website, since they are already linking to similar sites (your competitors).

Click the arrow next to the number b2b reviews that indicates the number of backlinks for a particular domain.

This expands the view to show specific pages that link to your competitors, as well as their anchor text and destination URLs.

Now, you can try to replicate these backlinks Compare your situation with your competitors.

Select the ones that are relevant to your website and click the ” Start Outreach ” button in the top right corner.