Pop-ups have a reputation for being intrusive, but when done right, they can be effective tools for capturing leads, driving sales, and improving user experience.
What is a pop-up website?
A website pop-up is a small window that appears on your computer screen when you visit a website or use a specific application. senegal telemarketing Pop-ups are designed to grab your attention and display information such as advertisements, notifications, or requests for action.
Now that you understand what these are, let’s take a look at seven best practices to keep in mind when setting up your popup campaigns.
The different types of website pop-ups
Before we dive into popup best practices, it’s crucial to first cover the different types of website popups . The ones you should be using in your campaigns include exit-intent popups, time-based popups, scroll-triggered popups, welcome popups, and hello bar popups.
Let’s take a closer look.
Exit-intent popups
These are commonly used on almost any site owned by someone knowledgeable about online marketing . what is a website and what is it for? The goal of a promotion (i.e. a PPC ad or a link to a social network) is to drive traffic to your website.
And the goal of your website is to entice visitors to stick around. But when they don’t, you can use exit-intent popups to change their minds or at least capture their emails before they leave.
Scroll-triggered popups
Maybe you’re sending visitors to a blog post, vietnam news latter product page, or other landing page . In this case, you can set it up to display a popup when they reach a certain point on the page (i.e. halfway through or at the end).
Scroll-triggered popups are perfect for offering deals to people who have shown interest (by reading or scrolling down your page).
Time-based popups
On the other hand, if you are looking to capture leads from visitors who spend a certain amount of time on your site, then you can use time-based popups.
You can set them to appear after 30 seconds, a minute, or another time interval. This also helps target potential customers who show interest in your content .
Hello popup bar
These pop-ups are more unique – they appear at the top or bottom of a web page. The only problem with these is that they are not direct pop-ups. Instead, they are always there.
You’ll find it at the top of many eCommerce sites that want everyone to know about their free shipping, 25% off all products, or other promotions.
Welcome screen popup
These pop-ups are different from others because they take up the entire screen. You will find that some brands use this to promote a new e-book they have built or another product.
This is the popup you use when you want all visitors to see your offer as soon as they enter your site.
Now, let’s move on to best practices for using these popups.