Successful newsletters and emails require the interaction of many factors. The content in particular plays a key role, but there are a few pitfalls here. A lack of knowledge of the target group, too much pressure from above or no goals are the most common causes of poorly implemented emails. We will tell you which five content errors occur most frequently and how you can counteract them.
1. The content of the B2B mailing does not pursue any goals strategy
The great thing is that email marketing philippines phone number list can be implemented relatively quickly with a manageable budget. However, this often leads to email marketing being set up and implemented in a very unconventional way.
The design is often still well thought out. But when it comes to choosing the monthly theme, suitable topics are often chosen spontaneously. This can of course work, but the measurability of success often falls by the wayside because the goal is not clearly defined or is missing.
The objective of an email is essential, however. Not just for measuring success. Because defined goals and a strategy derived from them also help you avoid mistakes. Set out the number of clicks, topics, number of topics and structure of the B2B email in writing. This way you can continuously optimize the content based on the key figures.
2. Content that misses the B2B target group and does not arouse interest
There can be various reasons for sending uninteresting content. A common reason is the high effort involved in creating the content. Once the newsletter has been introduced, it is sent out in quick succession.
However, the effort involved in Interlinking: how to get the most out of It for seo creating new content every month is often underestimated. There is a great risk of using existing content. However, careful attention should be paid to whether the content is appropriate for the target group. Content that is appropriate for the target group is an essential factor for success.
Take a close look at your target group, analyse it, test it. Every target group and every B2B customer is different. Professional mailing software allows every B2B email to be analysed precisely. This way you can determine what your target group is interested in and what it is not.
3. Too many different topics in just one email
Less is more. This also applies to B2B mailings. Too many topics have similar causes to uninteresting topics. For example, ignorance about the preferences of your own target group.
But in our experience, two other reasons bz lists come into play here. One is the lack of strategy. The other is the lack of focus on the recipients, but too much focus on colleagues and superiors. Too much bureaucracy and too many people with voting rights are often not good for a newsletter.
Including a topic in the mailing just because the boss wants it is not a good approach. Always represent the interests of the customers and not those of your colleagues. If this is difficult, suggest A/B testing. This testing will help you get to know your target group even better and convince your superiors with numbers.pages as the