Promotes projects on social networks. Manages accounts, interacts with the audience, is responsible for the content and image of the in-demandcompany. Sometimes launches targeted advertising. Earns on average from 60,000 to 90,000.
What does he do:
- develops a promotion strategy;
- writes a content plan;
- plans events;
- prepares assignments for other specialists;
- posts on behalf of the brand;
- analyzes the results of the campaign.
Social networks have become an in-demand integral part telegram number database of modern culture. It is not only entertainment, but also a great way to get clients. Therefore, the SMM vacancy is always relevant. There are few professionals in this field, and they the bending of the broken line at are always busy. Beginners will have to compete with a large number of applicants. This complicates the start from scratch.
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Targetologist
Sets up targeted advertising on social networks. Unlike SMM managers, does not deal with content and community, but specializes only in zn business directory targeting. Gives advice on account design and communication with clients. Average salary – from 50,000 to 80,000.
Responsibilities:
- analysis and development of advertising strategy in social networks;
- creative writing;
- setting up an advertising in-demand account and launching a campaign;
- preparing an account or site for traffic;
- advertising optimization:
- reporting.
The entry threshold is low, so there are many targetologists on the labor market. There is high competition among newcomers. Specialists who not only know how to use the advertising account, but also master various marketing techniques and apply them in the customer’s business are valued.
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Content Marketer
Promotes the brand with useful content – articles, memes, videos, infographics, podcasts, images, games and applications. Responsible for informative content on all platforms, from the website and social networks to brochures and even answering machine recordings. Headhunter offers from 80,000 to 100,000.
What it does:
- develops a content plan;
- recruits and manages a team;
- draws up technical specifications;
- develops a content strategy;
- edits and approves finished materials;
- analyzes the campaign results and makes adjustments.
This is a relatively new profession. Previously, content was often created just for show. Now, companies integrate it into business processes and the overall promotion strategy. This is necessary to retain customers and stay ahead of competitors. The content marketer profession is in demand and has potential.